Five crafts, one designer.
Ravi ‘Ducky’ Shankar
UX, UI, interaction, product strategy, and the management to ship it. I work in the messy middle, where research meets roadmaps and good intentions meet organizational reality. A decade of it, across fintech, construction, enterprise learning, security, and AI.
Currently at NetBramha Design Studio.
Selected work
Overhauling a 100-year-
old bank’s mobile app
Read the case studyHow do Indians decide who
to trust with their money?
Read the case studyBringing order to a chaotic
enterprise system
Coming soonThe process
Design is always better when we collaborate on it, review it hard, and validate it. There's no other magic. Just a lot of looking, thinking, cutting, and iterating.
- Understand
Talk to users, stakeholders, systems, and the team until the real problem is found and framed properly. Then get everyone aligned on the idea and the vision.
- Simplify
Remove the unnecessary complications. Make the hard calls easier to make, with a repeatable logic everyone can get behind. Prioritise, then form the strategy.
- Ship
Every designer needs to understand the limits of code. Working with engineers, in their language, is how you build better products.
- Scale
Build fast, iterate more, make each version better than the last. Failing is common. Learning from it is what makes a better designer.
Off-screen
Surround sound obsessive
I record soundscapes. Rain on corrugated tin, where every drop is the same as the last and not one of them is. Traffic through an underpass at 2 AM: the driver out for a leisure cruise, the other heading home late from work. I mix it all in Dolby. Isolating each sound and placing it in its own physical space scratches the same itch as arranging elements on a screen. The sound comes at you from every direction.
Ink and conventions
Tattoos are deeply personal art. Identity and self-expression you wear on your skin. I have a lot of them. I also love designing pieces for other people's stories, not just my own. I go to conventions to watch artists work up close. The precision of every stroke, the commitment to each line, the fact that there's no undo.
That's Godwyn with the certificate. A multi award-winning artist, 20+ years on the needle. Go see him.
Face as canvas
I paint faces into characters. Mine, mostly. It started with cosplay. Most of the characters come from anime and fiction. Halloween is a big thing in our house: we paint up, dress up, and head out.
