hello

Featured work

More coming soon.

How I work (most days)

No magic. Just a lot of thinking and iteration.

01

Understand

Talk to users, stakeholders, and systems until the real problem shows up.

02

Simplify

Reduce noise. Remove assumptions. Make decisions easier.

03

Scale

Design for today without breaking tomorrow.

How I work with teams

Not outsourcing. Integration. Here's what that looks like.

Join & Listen

Join standups, read the Slack channels, shadow users. Understand before suggesting.

With: PM, Engineering Lead

Map & Align

Surface the real problems. Align the team on what to solve first and why.

With: Stakeholders, Researcher

Lead & Deliver

Own the design workstream. Ship iteratively, review with engineers, stay in the code reviews.

With: Full squad

Handoff & Scale

Document decisions, build the system, make it easy for the next designer to continue.

With: Design Systems, QA

I also build design teams

Research

I look for people who go deep on user insight. Interviews, synthesis, usability testing.

Motion

I hire for craft. Micro-animations, transitions, the details that make a product feel right.

Systems

I find people who think in tokens, libraries, and long-term component architecture.

I've hired across these disciplines before. I know what good looks like, and how to find it.

Off-screen

Ravi at his surround sound mixing desk with studio monitors

Surround sound obsessive

I record soundscapes. Rain on corrugated tin. Traffic through an underpass at 2 AM. Then I mix them into surround format. Placing sound in physical space scratches the same itch as placing elements on a screen. Same craft, different medium.

Ravi at a tattoo convention with the winning artist and trophy Close-up of Ravi's arm tattoo with Aztec linework

Ink and conventions

I collect tattoos. Not flash off a wall, but pieces I've spent months thinking about. I go to conventions to watch artists work up close. The precision, the commitment, the fact that there's no undo. It's the most honest form of design I know.

If you're interested in getting a kickass tattoo from a multi award-winning artist with over 20 years of experience, go see Godwyn. (He's the one holding the certificate here)

Ravi painting someone's face as Joker at a cosplay convention Ravi with white base paint holding a palette and brushes Ravi with Kratos-inspired face paint

Face as canvas

I paint faces into characters. Mine, mostly. Prosthetics, colour blocking, the kind of detail work where one wrong line ruins the whole thing. It's the closest I get to pixel-level precision without a screen.

All of this happens with hibiscus tea within arm's reach. Always too much of it.

If you need a design lead who works inside your team to make complex things ship, let's talk.

send me a hello